Senka x Rilakkuma

Beary cute beary foamy partnership

In the universe of Rilakkuma and friends, their adventures take them to different worlds. This cute collaboration introduced a new addition, Senka world, to Southeast Asia. Specially designed and brought to life, this world was where Rilakkuma and friends get up to their usual mischief, relax, and enjoy the calm offered. With future product launches in sight, we’ll be seeing more whacky antics happening in this world.

A colorful advertisement for SENKA A.L.L. Clear Double W facial cleanser featuring Rilakkuma, a brown bear character, and a blue tube of the product. The background shows a forest scene with trees and flowers, and includes text promoting the product as easy and clear, with icons depicting key ingredients: Sebum Clearing Oil, Silk Cocoon Essence, and Hyaluronic Acid. The ad also highlights that the product is exclusive to W stores and introduces new features.
Two cute cartoon animals, a white mouse and a brown bear, are sitting on a blue surface against a light blue background. The mouse appears frustrated, with one eye closed and its arms raised, while the bear is talking on a phone, with a smartphone pl
Two creatures, one brown and one white, sitting in a muddy area with water splashing and the word "wash" written above.
Cartoon bear taking a bath with soap bubbles, holding a blue tube of makeup removal产品, with the text 'Easily remove makeup' at the top.
Cute bear cartoon with soap and bubbles, promoting skin cleansing.
Two cute brown bears with small ears, one holding a green toy and the other holding a yellow toy, sitting next to a small yellow chick plush toy.
Four cartoon characters: a brown bear winking and smiling, a small yellow chick, a white dog with a pink nose, and a tiny white penguin
Cartoon illustration of Rilakkuma, a brown bear character, lying on the grass next to a small yellow chick under a green tree with colorful flowers. The sky is blue with white clouds, and a blue speech bubble says, 'Rilakkuma wanted to go for a walk.
A cartoon bear lying on the grass next to a tree and flowers under a blue sky with clouds, with a speech bubble saying 'But the sun was too bright.'
Cartoon bear lying on green grass near a tree with flowers, and a small yellow bird standing next to the tree. Blue sky with a few clouds. Blue speech bubble with white text reading, 'So Rilakkuma woke up the next day.'
Promotional graphic featuring Rilakkuma character lying on a yellow pillow, with playful text promoting a game called Dango Dangle to help Rilakkuma reach a dango, with a chance to win an exclusive voucher, and logos for Senka and W.
A digital screen display shows how to play a game where you tap a button quickly to make a foam bear rise. The screen has a blue background with a bear illustration on a cloud and a large start button in the center, with instructions above. There is
Colorful advertisement for Senka Perfect Whip skincare products featuring Rilakkuma characters, including a blue bag, cartoon bear, rabbit, and duck in a grassy field with clouds in the sky.
Packaging of SENKA All Clear Double W facial cleanser featuring Rilakkuma character with a background of a colorful, cartoon-style outdoor scene with trees, flowers, and a blue sky. The packaging is blue with a bear illustration, and the image highli