SG new hygiene era
Learning lessons from COVID so we don’t repeat them
It’s post-covid. Post social distancing. Post mandatory mask-wearing. Post better-not-go-out-or-you-get-covid.
The Public Hygiene Council had a monster of a brief: Uplift the hygiene sector, instill good hygiene practises, and turn post-covid frowns upside down.
Just as Queen had We are the Champions. We channelled our inner K-Pop to create a song that would pick Singapore up and push them forward.
Fun facts: Co-wrote the lyrics with Dru Chen. Listened to 16 hours of BTS and Black Pink on loop