SG new hygiene era

Learning lessons from COVID so we don’t repeat them

It’s post-covid. Post social distancing. Post mandatory mask-wearing. Post better-not-go-out-or-you-get-covid.

The Public Hygiene Council had a monster of a brief: Uplift the hygiene sector, instill good hygiene practises, and turn post-covid frowns upside down.

Just as Queen had We are the Champions. We channelled our inner K-Pop to create a song that would pick Singapore up and push them forward.

Fun facts: Co-wrote the lyrics with Dru Chen. Listened to 16 hours of BTS and Black Pink on loop

An infographic describing Viu and Deliveroo's 'Eat What You Watch' campaign, featuring people watching food shows and ordering food via a mobile app, with steps of the process, results, and benefits of the campaign. Award-winning.