https://www.edriccheong.com/home daily 1.0 2026-04-15 https://images.squarespace-cdn.com/content/v1/62e3fa7e6f756f292636cef0/1659107973250-YZ9YVYSLTCZ4VZKHW9WN/seasonsteak.gif Home https://images.squarespace-cdn.com/content/v1/62e3fa7e6f756f292636cef0/1659107973256-KUHNPEN54ZH80DIMVLQ8/Brats.jpg Home https://images.squarespace-cdn.com/content/v1/62e3fa7e6f756f292636cef0/1659107973262-ESOHJAH00PZZHKIET9F2/Meat+Screegrab.png Home https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/61b5e8c3-04e6-461e-b757-bae999fc0d65/4d05bc352b895a0dbb9b50bb72eafeae.jpg Home https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/c6646d44-28ae-4583-8108-6fe5c895cbc6/unnamed.jpg Home https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/dca9adac-54d4-46ee-9a9c-13ba87c91156/images.png Home https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/263699fc-2b74-40f6-aae5-4c9dfeb20ed0/840949.jpg Home 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https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/32e33a15-2e2e-48b1-bb30-a408c7a00ffb/Screenshot+2025-08-04+at+3.58.42+PM.png https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/1ee405e2-fa29-4da0-8583-5a7b533bcbdd/Screenshot+2025-08-04+at+3.58.25+PM.png https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/f32d944e-6802-493f-853a-923b43a25da9/Screenshot+2025-08-04+at+3.58.37+PM.png https://www.edriccheong.com/promptintervention daily 0.75 2025-08-04 https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/5f59fe64-123c-43a5-a024-c82139a31218/prompt-intervention-campaign-board-gong24.jpg https://www.edriccheong.com/fair-fields daily 0.75 2025-08-04 https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/22ee8e76-676c-4537-aadf-c8ba4f09092f/fair-fields-01.jpg fair fields Sign that reads 'Fair Fields' in blue handwritten lettering, set against a background of black bricks and white mortar. https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/6305edfc-9879-4398-bac8-67fb3e34e795/fair-fields-02.jpg fair fields Text on the left side titled "Challenge" discussing the difficulty of implementing change due to agency systems' biases and tradition. The right side features a transparent square-shaped object casting shadows on a background with diagonal black and white stripes. The top right corner has a small label reading "FAIR FEARS." https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/f1e62d4d-f644-4dca-9236-0db2bc2b9c68/fair-fields-03.jpg fair fields A visual representation of the importance of diversity in hiring, featuring two glass blocks with male and female symbols, casting shadows on a white surface. The left side has text emphasizing the role of future talents in eliminating discrimination and bias. https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/843317c4-076c-4c0e-9048-57cb7c19d994/fair-fields-04.jpg fair fields Presentation slide titled 'Solution' describing creating microsites with fair fields for fair level playing fields in application forms, showing a laptop screen with a web page titled 'Create a Job Application with Fair Fields', featuring an option to drag and drop or choose a file, and logos of supporting organizations. https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/ce70b523-4527-423e-9b49-dd7a446505b9/fair-fields-05.jpg fair fields Flowchart illustrating how fair fields software works: uploading employment application scans to a microsite, an algorithm detects and omits gender, ethnicity, and age fields, then the updated form is downloadable. The image includes the fair fields logo and example forms. https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/9fdedddf-9f25-4658-8e48-088e63529fc3/fair-fields-06.webp fair fields Slide presentation with a solution description about digital video interviews, featuring a laptop screen showing a masked face during a video interview, and a small video call window with a woman in professional attire. https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/97240de4-9d40-471e-b16f-50d9d8796838/fair-fields-07.jpg fair fields A presentation slide discussing Impact, featuring two blurred employment application forms with blacked-out personal information. The slide emphasizes diversity and inclusivity in the ad industry and highlights the simplicity and cost-effectiveness of Fair Fields for global adoption, promoting practice and proactive measures. https://www.edriccheong.com/tada-the-joyest-ride-hailing-brand daily 0.75 2025-08-04 https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/a4ff16d3-9ae0-4dcc-aeb3-42e81c5f8d86/screenshot-2025-04-16-at-2.42.34-pm.png TADA the joyest ride hailing brand Celebratory scene with a group of people, some in costumes, cheering and throwing confetti around, with a white car in the foreground, and a woman in yellow holding a party popper. The background features gold colors and the text ‘Ride. Happy.’, along with information about planned and unplanned occasions, vet checkups, ballet recitals, tuition classes, and grocery shopping. https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/c71041d8-7a4a-4c8c-a8af-a95837279e0a/screenshot-2025-04-16-at-2.42.49-pm.png TADA the joyest ride hailing brand Celebration scene with a white car and a group of happy, excited people, some wearing yellow and black, celebrating with confetti, fireworks, and a woman in the foreground holding a party popper, all set against a gold background with the text "Ride. Happy." and a QR code. https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/05e403d1-5e8f-44ae-9f98-79c8277ae9f0/screenshot-2025-04-16-at-2.41.57-pm-2.png TADA the joyest ride hailing brand Group of people celebrating a car crash with confetti and fireworks, holding party poppers, with a happy woman in the foreground, and a white car with damage on the front bumper in the center, all set against a yellow background. https://www.edriccheong.com/plastic-waste daily 0.75 2025-08-04 https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/9605a116-3c3c-4453-a168-7e340a75b4bc/leaving-a-plastic-trail-1.jpg Plastic Waste Text 'Leaving a Plastic Trail' formed from various plastic debris including bottles, bags, and utensils. Young Glory winner. https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/95553998-427f-47b4-85e7-2d3327484532/leaving-a-plastic-trail-2.jpg Plastic Waste A graphic with the title 'CHALLENGE' discussing plastic pollution and environmental policy issues, featuring two women in red-tinted photos with quotes about plastic waste and environmental concerns. Young glory winner. https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/05f9d1bb-3895-49f3-87df-59588e74e26a/leaving-a-plastic-trail-3.jpg Plastic Waste A presentation slide with the title 'Insight' and text about Singapore's reputation as a clean, safe, regulated, green, sustainable country, featuring a Google Image search for 'Singapore green city' with various images of modern urban parks, green architecture, and cityscapes. https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/9abdbdf6-d3c0-4a2a-98f7-c7a1c0359d2e/leaving-a-plastic-trail-4.jpg Plastic Waste An informational graphic promoting plastic bottles manufactured in Singapore with a red lion logo and text emphasizing the importance of the logo for traceability and national identity. https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/aff1dda5-c198-4d22-b1aa-1eea1b14ff47/leaving-a-plastic-trail-5.jpg Plastic Waste A collage featuring a poster and three photographs illustrating plastic pollution in the ocean. The poster highlights the environmental impact of plastic trash, with the headline 'IMPACT' and text detailing Singapore's efforts to combat plastic waste. The images include a plastic bag on coral reef, a plastic bottle washed up on a sandy beach, and a turtle entangled in plastic waste. https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/9e1d4b39-955a-4540-b8e5-42dc014cf483/leaving-a-plastic-trail-6.jpg Plastic Waste A collage with a headshot of a smiling man, text about next steps and engaging a politician for environmental care, and a Facebook post with a photo of three people handling a turtle in a conservation setting. https://www.edriccheong.com/the-future-is-human daily 0.75 2025-08-04 https://www.edriccheong.com/fones-fans-football daily 0.75 2025-08-04 https://www.edriccheong.com/sg-new-hygiene-era daily 0.75 2025-08-04 https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/bb147f7e-275d-40b5-94bb-46f79cff05e0/screenshot-2024-10-03-at-1.10.54-pm.png https://www.edriccheong.com/senka-x-rilakkuma daily 0.75 2025-08-04 https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/5440a0d2-4499-44e1-b7b5-fccb23c8cb53/screen-shot-2022-01-29-at-12.59.06-pm.png Senka x rilakkuma Two cute cartoon animals, a white mouse and a brown bear, are sitting on a blue surface against a light blue background. The mouse appears frustrated, with one eye closed and its arms raised, while the bear is talking on a phone, with a smartphone placed next to it displaying a cartoon character. The mouse has some broken crayons nearby, and there is Japanese text next to the bear. https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/1e03b5d0-5942-4b76-843b-fb10b257afec/235914383_5940387909336697_6966863781630339939_n.png Senka x rilakkuma Promotional graphic featuring Rilakkuma character lying on a yellow pillow, with playful text promoting a game called Dango Dangle to help Rilakkuma reach a dango, with a chance to win an exclusive voucher, and logos for Senka and W. https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/4e898cd2-0491-48c5-8e91-e088215601b2/screen-shot-2022-01-29-at-1.10.31-pm.png Senka x rilakkuma Cartoon illustration of Rilakkuma, a brown bear character, lying on the grass next to a small yellow chick under a green tree with colorful flowers. The sky is blue with white clouds, and a blue speech bubble says, 'Rilakkuma wanted to go for a walk.' https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/fe3e2133-edd4-4c2e-b023-b43163722773/screen-shot-2022-01-29-at-1.01.25-pm.png Senka x rilakkuma Two creatures, one brown and one white, sitting in a muddy area with water splashing and the word "wash" written above. https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/f9950c18-5494-4857-8c4f-a4f968e0494b/236752729_5940387916003363_5844467144021447944_n.png Senka x rilakkuma A digital screen display shows how to play a game where you tap a button quickly to make a foam bear rise. The screen has a blue background with a bear illustration on a cloud and a large start button in the center, with instructions above. There is also a small yellow circle in the top right corner with the text "ONLY AT W". https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/8c325cd4-1b60-4ea0-aaa8-27d375ee6a6e/screen-shot-2022-01-29-at-1.11.32-pm.png Senka x rilakkuma A cartoon bear lying on the grass next to a tree and flowers under a blue sky with clouds, with a speech bubble saying 'But the sun was too bright.' https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/f5c4909c-d07d-4fc7-963c-e6ba45558c75/screen-shot-2022-01-29-at-12.58.34-pm.png Senka x rilakkuma Cartoon bear taking a bath with soap bubbles, holding a blue tube of makeup removal产品, with the text 'Easily remove makeup' at the top. https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/649b9d39-3545-4c99-a833-52c4934ea981/screen-shot-2022-01-29-at-1.12.24-pm.png Senka x rilakkuma Cartoon bear lying on green grass near a tree with flowers, and a small yellow bird standing next to the tree. Blue sky with a few clouds. Blue speech bubble with white text reading, 'So Rilakkuma woke up the next day.' https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/f1ce6d91-a57a-4b43-9acd-0aadf26acf28/243556285_6339987266043424_8278965949662730107_n.jpeg Senka x rilakkuma Colorful advertisement for Senka Perfect Whip skincare products featuring Rilakkuma characters, including a blue bag, cartoon bear, rabbit, and duck in a grassy field with clouds in the sky. https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/f7385b40-a2d4-4418-b518-5480b17f3b12/screen-shot-2022-01-29-at-12.56.04-pm.png Senka x rilakkuma Cute bear cartoon with soap and bubbles, promoting skin cleansing. https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/0bab170f-7bf5-450f-9750-bf3b6c397b6d/217992901_5923786424330179_9022428240382929693_n-3.jpeg Senka x rilakkuma Packaging of SENKA All Clear Double W facial cleanser featuring Rilakkuma character with a background of a colorful, cartoon-style outdoor scene with trees, flowers, and a blue sky. The packaging is blue with a bear illustration, and the image highlights key ingredients like sebum clearing oil, silk cocoon essence, and hyaluronic acid. https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/f004215d-c27b-4f3b-82d2-18daa26c6cf7/screen-shot-2022-01-29-at-12.51.38-pm.png Senka x rilakkuma Two cute brown bears with small ears, one holding a green toy and the other holding a yellow toy, sitting next to a small yellow chick plush toy. https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/e50d5ec0-8fe5-4d56-8402-502ad7405675/screen-shot-2022-01-29-at-12.51.47-pm.png Senka x rilakkuma Four cartoon characters: a brown bear winking and smiling, a small yellow chick, a white dog with a pink nose, and a tiny white penguin https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/90a9b32b-2a5c-4ca4-9854-492521ca03d6/217992901_5923786424330179_9022428240382929693_n-3.jpeg https://www.edriccheong.com/heineken-xmas daily 0.75 2025-08-04 https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/933499ec-9db7-4261-9b1a-14063e6465ec/heineken-xmas-7.png Heineken xmas A digital billboard displaying a Heineken advertisement with a green background, the message "Christmas is just around this corner," and a large Heineken bottle with fireworks in the background. https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/d20900c4-7b2e-452d-8439-c95059fde254/heineken-xmas-9.png Heineken xmas Three Facebook posts from Heineken promoting Christmas and holiday-themed prizes, including an exclusive office Christmas party, a limited-edition Heineken cooler box, and a festive cheers gift box. https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/33ba5e78-9304-48a4-b0b4-6e495eb88523/heineken-xmas.png Heineken xmas Heineken Christmas Gift-O-Rater webpage with a green bokeh background, red star logo at the top, and festive fireworks at the bottom right. https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/5bd6c89d-7ca3-4596-97b8-669dbc7a2276/heineken-xmas-10.png Heineken xmas Three Facebook posts promoting Heineken activities. The first has a white background with gold stars and an unwrapped gift tag, with the text "Unwrap the Gift." The second shows a green background with a large wrapped gift and text inviting to Heineken's pop-up event, with a white speech bubble. The third features a green background with a wrapped gift, event details, and a photo of a Heineken beer bottle and a station wristband. https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/2d041f88-0350-42c4-9982-cecee5454423/heineken-xmas-1.png Heineken xmas Screenshot of Heineken's Christmas gift-giving webpage featuring a gift-rater tool with various Christmas-themed items like a Santa hat, socks, and a mug, along with a pop-up comparing a Christmas sweater to Heineken beer bottles. https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/17c8f5f1-c281-4fcd-a1ed-b8e6d9bc5499/heineken-xmas-11.png Heineken xmas Heineken promotional event celebrating the return of the beer, featuring a display with green and white branding, a logo, and people gathering around. Nighttime scene with confetti and a city street background. https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/cbce7bff-a78a-4cb8-97d0-58d1a7bbb639/heineken-xmas-8.png Heineken xmas Social media posts from Heineken promoting gift ideas during Christmas, including a video of a young man and two images of drinks with text about gifts https://images.squarespace-cdn.com/content/v1/6890445b7f52da04c9c81b0b/c3586d8d-1da8-4fed-aca4-c7088d39a4c7/Daryl-rallied-friends-to-win-10k-for-his-nominated-charity.jpg Heineken xmas Group of people at a Heineken event holding a large mock check for $10,000 for AIDS charity, standing in front of a green and red Heineken-themed backdrop at night. https://www.edriccheong.com/wtf daily 0.75 2025-08-04 https://www.edriccheong.com/sunsilk-sea daily 0.75 2025-08-04 https://www.edriccheong.com/plant-based-snacc daily 0.75 2025-08-04